I am Muhamad Waseem, a 27-year-old marketing professional. I have worked as Marketing Executive at Spice Zone, a leading fast food restaurant in Sialkot, Pakistan. During my time at the company, I designed and executed effective marketing campaigns. I also conducted research and analysis to identify and define audiences and managed the performance of multimedia content. Before this role, I had an internship at Spice Zone, where I helped design marketing strategies through big data analytics.
“I’m curious to learn about the complexities, challenges, and opportunities unique to each company. I find it highly rewarding to create a positive impact on growth of a brand through effective marketing strategies.”
I have more than 5 years of rich and diverse experience. I have expertise in Marketing Management, Brand Management, Brand Implementation, Digital Marketing, Content Creation, Marketing Analytics, Copywriting and Project Management. I have participated in a number of conferences including 4th eWorld Marketing Summit 2023 and IBA Branding and Advertising Conference 6.0, organised by the Institute of Business Administration, Karachi.
I grew up in Gujranwala, Pakistan. I received a BA from the University of the Punjab and an MSc in Mass Communication from the National University of Modern Languages in Islamabad, Pakistan. I’m currently studying MSc International Strategic Marketing at the University of Glasgow.